For Your Well Being 
Barbara Christenson, Speaker Services, Publisher 
mailto:barbarac@easystreet.com
http://www.SpeakingForYourWellBeing.com 
Published every other Thursday
February 12, 2004,  Vol. II Issue 4 

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                   BE GOOD TO YOUR SWEET HEART
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Dear Friends,

Last Friday afternoon, I was standing in line at the post office with 
my arms full of preview video packages to send out. Several women had 
come in behind me, creating what is a very familiar long line at my 
neighborhood branch. I turned around and it hit me! There were red 
sweaters everywhere! Yahoo! I was witnessing the effect of “National 
Wear Red for Women Day” of the American Heart Association’s “Go Red for 
Women” initiative. What a gratifying sight! In keeping with the power 
of red, and celebrating American Heart Month, we’re featuring a heart 
health event in this issue.

Just as I was going to press with the last issue, Zonya emailed me 
the link to some info about a movie we’ve all gotta go see! It’s an 
independently produced film, called “Super Size Me” that documents one 
man’s experience of 30 days of eating at McDonald’s. More below.

Oh, and I’m learning that I need to spell d^et with ^ in it so you 
don’t miss out because your sp^m filter thinks we’re trying to sell you 
some pills or something. Isn’t that amazing, when it’s exactly the 
opposite? I understand there’s a similar problem with the word, bre^st. 
Life can be a double entendre. That’s why we’re on the ball about these 
things.  Stay tuned!

Yours truly,
Barbara

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          HEART HEALTH EVENT: Be Good To Your Sweet Heart
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When I decided I wanted to focus my speaker business in the health and 
wellness arena, heart health for women was one of the topics that rose 
to the surface immediately. That’s one of the reasons I’m so supportive 
of AHA’s “Go Red for Women” campaign encouraging women to take charge 
of their health to live longer, stronger lives.

While many of our clients are hospitals with cardiac experts who 
address the medical issues, our speakers augment that with the 
motivational juice and lifestyle information that get women to want to 
make meaningful changes. Happily, I see an increasing awareness of the 
importance of mental, emotional and spiritual well being as integral 
players with physical health. And, we like to make it fun! You can get 
our list of topics and speakers by simply writing to me: 
email:barbarac@easystreet.com and put Heart Health in the subject line. 
The list includes program descriptions, speaker credentials and fees.


Last May, Waukesha Memorial and Oconomowoc Memorial Hospitals in 
Wisconsin, supported their Womens Heart Advantage program, with a 
community event that attracted a capacity crowd of 475 women. Womens 
Heart Advantage is a turnkey program available through Volunteer 
Hospital Association. According to their website, 
http://www.womensheartadvantage.com,
AOL users  click here , 
over 300 hospitals are participating in the program.

At the event, Zonya Foco, RD, author of “Lickety-Split Meals for Health 
Conscious People on the Go,” shared her inspiration and enthusiasm for 
heart healthy menus and habits in her program, “Be Good to Your Sweet 
Heart.” The 7 to 9 p.m. event included “Chocolate Amaretto Cheesecake” 
(an incredible sweet treat at just 215 calories per slice) from Zonya’s 
cookbook, along with door prizes, recipes and heart healthy lifestyle 
displays staffed by the hospital’s heart care experts.

Deborah Stone-Marks, Manager of Preventive Cardiology for both 
hospitals, said their objectives were to increase awareness about women 
and heart disease and offer a supportive dietary approach, and they 
were very satisfied with the turnout and the program.

Drawing people to a special event is always critical to the success of 
an event with the combination of time, place, topic, price, etc. all 
coming into play. The marketing department made creative use of Zonya’s 
gallery of action photos, and peppy copy, producing a lively direct 
mail piece that can be viewed at http://www.zonya.com/promo.htm
AOL users  click here


Deborah said that they also benefited from support from top management 
and good timing. Two product lines, the Heart Center and Women’s 
Center, collaborated to organize the event. Registration was $15 or $10 
for members of Women’s Health or Performing Hearts Club.

NOTE: “Lickety-Split Meals” is stocked and recommended by cardiac rehab 
units around the country. To learn more about it or to order books by 
the case, call ZHI Publishing, 1-888-884-5326.

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         FROM THE NEWS FRONT: The Real Price of a Big Mac
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Just when I thought the carb revolution was going to take over the 
headlines, an independent film producer grabs a piece of the spotlight 
at the Sundance Film Festival by taking on the fast food industry. From 
a position opposite Jared and his Subway Sandwich Weight Loss program, 
this guy (Morgan Spurlock) using himself as a guinea pig in his own 
documentary, commits to eating at McDonald’s three times a day for 30 
days, to explore why Americans are so fat! Called, SUPER SIZE ME, the 
film won him Best Director in the documentary competition. 

And document it he did, having three different doctors monitor his 
“progress” so there would be no question about bias or lab error. He 
gained 25 pounds and experienced myriad health problems which you as 
health professionals, can anticipate. To read all about it, check out 
the story in Newsweek: 
http://www.msnbc.msn.com/Default.aspx?id=4078903&p1=0  
AOL users  click here 
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                Nancy Coey: Best Thing of the Day 
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I was delighted to receive Nancy Coey’s new video and CD. They’re 
called “The Best of Nancy Coey” and feature her 14 Most Requested 
Stories. “I speak about looking at your circumstances - the good and 
the bad - in a way that lifts you up, gives you juice,” she says. “My 
book's title, ‘Finding Gifts in Everyday Life’ really is what I am 
about.”

I mention that because I wanted to share this wonderful technique she 
calls, “Best Thing of the Day.” She came up with it when she was at a 
point in her career as a teacher, where she needed some appreciation 
and decided if she was going to get it, she was going to have to give 
it to herself! Sound familiar? So, she got herself a little spiral 
notebook and started writing every day, one little phrase on one line 
that captures the “best thing of the day.” Now, the cool thing about 
this is, because she knows she’s going to write it, she looks for 
something every day to put in her notebook. Nothing moments become 
momentous. Because she’s looking for the good, she’s tuned in. "You 
really do get what you see," Nancy says, with a twinkle. "It's all 
about seeing, training your eyes." 

Sounds to me like a great gift to give yourself this Valentine’s Day. 

Until next time, be good to yourself, for your well being and those you 
love.

Barbara

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                        ABOUT OUR SERVICES 
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My vision for Speaker Services is to be a connector for selected 
speakers I know, love and believe in, with the audiences who will be 
inspired, motivated, and possibly, transformed by their perspectives, 
knowledge, empathy, compassion, information and, most importantly,
capacity to enjoy the process, laughing at themselves and with you.

You’ll find many of our speakers on our website. 
http://www.SpeakingForYourWellBeing.com
AOL users  click here 
Or please call anytime and let us assist you: 503-699-5031
Speaker Services, 16491 SW Lake Forest Blvd, Lake Oswego, OR 97035
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